It's pronounced "Iron Brew," and it is the soft drink of the Scottish Nation - "Scotland's National Fizzy." Unlike other soft drinks, IRN-BRU is made with real cane sugar, NOT icky-sweet corn syrup fructose. People actually tell us that it tastes much better.

There have been poor attempts to copy it but none as good as the Original Irn Bru. Oh yes, it's imported from Scotland and it DOES contain caffeine.

"Coca-Cola takes a lot of pride in being the world's favorite soft-drink, but it's got some tough competition in Scotland. More popular than Coke on a local level, and available with your Big Mac at the local McDonald's, IRN-BRU is an inexplicable hit in Glasgow and the surrounding area. Scots, globally acknowledged as the descendents of hairy, sword-swinging, kilt-wearing hill dwellers, are not the typical audience for soft drinks, and their choice of IRN-BRU marks them as unique. There's no question about it: irn bru is one-of-a-kind."

Flak Magazine, United Kingdom 2004

The Irn Bru is supplied in 12-paks of 16oz. (500ml) plastic bottles (for purity, shelf-life, and portability.)